Poor online experience thus translated directly to unsatisfied users, worse brand perceptions, and higher costs. Sites that have mastered Web 1.0 technology are now facing new technology obstacles too. This new, richer and more interactive experience requires the use of new technology and architecture.
Being much more difficult to understand the user experience, let alone provide high-quality experience. No longer measuring a single page gives a display into online user performance. Modern sites are a collection of third-party content and web services that are not in one single data center.
The web has become an innovation nest that focuses on improving web sites and web applications “sticky.” Web 2.0 technology plays an increasingly important role in customer acquisition and retention. The company is constantly looking to utilize new technology, such as broadband videos and social networks, to provide consumers more interactive experiences. For example, Nike allows users to adjust their footwear with color choices online, use a single screen for a multi-step configuration process. The Auto Manufacturer Site shows off the model in daily settings that reveal car features from a user perspective, allowing users not only consume but also interact with multimedia.
While Ajax and rich internet applications (Rias) are two of the core technology, social networks and mashups represent two techniques that are increasingly adopted in the development community. With the increase in social networking UGC play an important role in providing content from many websites.
While the website response is the key to superior user experience, location, time of day, access mechanism, and tariff structure affect the experience of the end user. The web operating team requires a tool that will remind them in real time when the performance of their website falls under acceptable threshold.