When it comes to marketing on the internet, there are plenty of ways for a business owner to get the job done. As a matter of fact, digital marketing has grown to the point where it can be a little tricky for most company owners — especially startups.
As business management and digital marketing grow in scope, it’s only natural for some older tactics to fall by the wayside. For example, it’s understandable for some to think that blogging and guest posting might no longer be the most viable form of content marketing for businesses.
For companies looking to make the most out of every opportunity, is blogging still worth it? Looking at very sites such as diverse as NetBet, BullionByPost Select Fashion, the answer appears to be a resounding yes. That being said, let’s have a look further to see if blogs are still worth the time and effort?
The concept of evergreen
When something is evergreen, it means that it’s a trend made to last. An example of an evergreen trend would be anything related to health — specifically when it comes to fitness — such as apps and the like. An evergreen trend is fantastic as it gives companies the chance to go for a safer route that won’t take too much effort to accomplish.
The interesting thing about evergreen is people usually talk about the trend, but not the medium. When it comes to those evergreen topics, keep in mind that blogs are still used as the delivery mechanism. Most people are still happy to read blogs, especially when it comes to the news.
Blogs as a means of encouraging online users to give products and services a try
While there are all sorts of media available to online users, things take an interesting turn when it comes to eCommerce. Some people might prefer watching video reviews, but online shopping often has to do with reading feedback rather than watching videos. People are still used to the idea of reading to check the quality of products and services, as well as whether they can trust the supplier or not.
When it comes to content marketing, especially for eCommerce, blogs are still the best way to get the attention of your demographic. While it might be an older tactic, there’s no denying that it can still get the job done.
The subtle impact of guest posting
Aside from marketing through eCommerce, there’s also guest posting as a way to spread the word and apply proper search engine optimisation (SEO) methods to your products and services. Guest posting is a great way to get the attention of the algorithm, as it can help improve your rank on the search engine results page (SERP).
Are blogs still worth it? The short answer is yes. Blogs are still absolutely worth the time and effort, as there are so many ways you can take advantage of various marketing tactics with the help of blogs. If you aren’t sure how best to move forward with marketing, blogs and articles can help you succeed.